SEO is one of the most essential parts of writing an article. A good article is not enough for a good blogging site. If you want to run a blogging site well, you need to know a lot about SEO. Currently, the success of the site largely depends on SEO. In today’s article, we will learn – What is SEO? How many types of SEO? The importance of SEO and how it works?
Today’s issues at a glance –
1. What is SEO?
2. How many types of SEO?
3. What is the importance of SEO?
4. How does SEO work?
What is SEO?
The full form of SEO is Search Engine Optimization. With the help of SEO, you can keep your blog or site in the first position at Google or any other search engine.
In simple words, when someone searches for something on Google or another search engine, the search engine shows them some results. Google builds these results based on the popularity and number of visitors. And this is where SEO works.
This process brings free traffic or visitors to blogs or websites from search engines such as Google, Bing / Yahoo, Yandex.
This can be explained more thoroughly. When a new site is opened, the site cannot be found by searching on Google or any other search engine. To do this, you must first index the site in the Google Search Console.
Similarly, when you write an article, it will not appear on the first page of Google. For this, you need to do an on-page SEO of the article. This is a part of SEO.
Everyone has a purpose of making money from their site. And this requires proper SEO knowledge. It is not possible to make money from the site without knowing SEO.
How many types of SEO?
After getting a little idea about SEO, you need to know how many types of SEO exist. There are two types of SEO –
- On-Page SEO
- Off-Page SEO
On-page SEO is a straightforward matter. Many people may think that this is a tough task. Creating a blog site, designing, customizing, content writing, and indexing in search engines are all the work of on-page SEO.
Below are the topics of On-page SEO –
- Website indexed
- Keyword Research
- Title Optimization
- Image Optimization
- Inbound Link – Outbound Link
- Using Tags
- Meta Description
- URL Optimization
- Responsive Theme/Template
Off-Page SEO is an SEO process that has to be done from outside the blog or website. After publishing the article on the website, you must do all the rest of the work with Off-Page SEO.
By using Off-Page SEO, you can create Backlink to your website. Social sharing, DA, and PA growth are also done with the help of Off-Page SEO.
That is, all the work of advertising a blog or website is called Off-Page SEO.
Below are the topics of Off-page SEO –
- Social media sharing
- Domain authority
- Page authority
- Guest posting
Three more things can be done through Off-Page SEO. However, these tasks are not so important. You can omit these if you wish. The tasks are –
- Directory submission
- Forum Posting
- Blog commenting
We will discuss the Off-Page SEO in detail in the next article.
What is the importance of SEO?
After writing a nice article, if it doesn’t appear on the first page of Google search results, nothing good can be found from that article. We can understand the matter if we think about ourselves. When we do a Google search, we choose one of the first page results. There are very few people who see the results of the next page.
If our site or blog is not on the first page of Google, then the chances of visitors coming to the site are very low.
And the publicity of the site is done by SEO. So the right SEO expert is much needed for a good site.
If you buy a new store in a big market, you will not find buyers first. First, you need to let the buyers know about your store. Then you need to advertise your products. In a word, you have to publicize the shop in the right way.
Sales in your store will increase when people find out about your store. Good publicity is the primary condition for good income.
In the case of blogs or sites, SEO does the work of publicity.
The importance of On-Page SEO
We will show you an experiment to understand the importance of SEO. Suppose you wrote an excellent article on the keyword “Earning from Google.”
|“Earning from Google.”|
Notice the image above. In the Google search box, press Enter with the (“) sign at the beginning and end of your keyword. Now notice the results. Here are 294,000 results displayed on the keyword you searched for. This means that 294,000 sites have articles on the keyword you searched for.
Now you need to see which of these results bloggers have done well On-Page SEO.
|allintitle:Earning from Google|
Type allintitle at the beginning of your keyword like the picture above and press Enter. Now showing 1,010 results. That is, the titles of 1,010 articles contain the keyword.
|allinurl:Earning from Google|
Again at the beginning of your keyword type allinurl: and press Enter. Notice now, the results show 1,500. This means that the keyword has been used in the URL or Permalink of 1,500 articles.
An important aspect of On-Page SEO is the URL or Permalink. You must use the keyword in your article URL or Permalink.
You have to notice these things from the articles on Google’s first page –
1. How many words have been used in the articles?
2. How many pictures have been used in the articles?
3. How many times has the keyword been used in H2 and H3 Tag?
4. How many times has the focusing keyword been used?
Keeping the above points in mind, write your article neatly.
The importance of Off-Page SEO
The first page sites in Google search are your competitors. It would help you if you looked at their Off-Page SEO. Things to look out for –
1. How many Backlinks are there on their site?
2. What is the number of social shares of the articles?
3. How many DA (Domain Authority) of the websites?
4. How many PA (Page Authority) of the websites?
The above issues need to be well observed. And you have to do Off-Page SEO of your site accordingly.
How to view the Off-Page SEO of a site will be discussed in the next article.
If you have taken a good look at the above discussion, you will understand how important SEO is. Now we will discuss how to do SEO.
How does SEO work?
Before you know how SEO works, you need to know how to make money from a website.
Revenue from a site comes when a visitor visits the site and clicks on an ad. This is called AdSense.
The first thing you need is visitors or traffic. If you fail to bring visitors to your site, you will not get any income from that site.
Many people think that they will do publicity on social media by excluding search engines. But you need to know that although social media is a good platform for advertising, income is not possible from here.
The main condition of Google AdSense is – If a visitor searches a keyword in Google, enters your website, and clicks on an ad, you will finally receive a commission according to that keywords CPC.
If visitors come and visit in any other way, you will not get a good commission. What you will get is very insignificant.
SEO working process – 1
If you search for a keyword on Google, Google finds the articles written on that keyword.
SEO working process – 2
But the number of search results can be significantly higher. Google then noticed the issue of On-Page SEO. Google prioritizes blogs or sites that have good On-Page SEO.
SEO working process – 3
After On-Page SEO, Google finally notices those blogs or websites where Off-Page SEO is well done. And accordingly, Google makes a list of the top 10.
From today’s article, we learned – What is SEO? How many types of SEO? The importance of SEO and how it works?
From the above discussion, We must understand that knowing SEO is very important to run a good website.
In the next articles, we will discuss more details about SEO. Please stay with us.