Keyword research is an integral part of SEO. To write an article, you need to have extensive knowledge of keyword. If you are a general blogger or a big affiliate marketer, you cannot be successful if you have no idea about keyword research.
Below are the main topics we will discuss in today’s article –
1. What is Keyword?
2. How many types of Keywords, and what are they?
3. What is the importance of Keyword Research?
4. What are the popular Keyword Research tools in the market?
What is Keyword?
A keyword is a word or phrase that points to the main subject of an article. In other words, keywords are the words that a person uses to search for something on Google. And finds out his desired product or service.
For example, suppose you will make coffee. But you can’t make coffee. To learn how to make coffee, you need to watch a video or read a good article on the internet. For that, you have to search on Google.
Now you go to the Google search option and write, “How to make a coffee?” Google will show you articles and videos from some sites on the thing you searched for. That means you have got your desired result. Here “How to make a coffee” is a keyword. If you want, you can type “Coffee” and search on Google. In this case, only “Coffee” will be a keyword.
Now you know that a keyword is a set of words or phrases that someone searches on Google. In a word, the keyword is a word or phrase that people search to get their desired results.
How many types of Keywords, and what are they?
There are many types of Keyword. So it is not possible to say the exact number of its kinds. There are different types of Keywords based on various topics. There are basically two types of keywords.
1. Head terms Keyword
2. Long-tail Keyword
What are Head terms Keyword and Long-tail keyword? To understand this, notice the example above again.
If you type “Coffee” in Google, then it is the Head terms Keyword. And if you search by typing “How to make a coffee,” then it is a Long-tail Keyword.
Short or single-word keywords are said Head terms Keyword. And when many words work in one place in the form of a full-sentence, it is called a Long-tail Keyword. Head terms Keyword is also called Short-tail keyword.
Importance of Keyword Research?
Good bloggers say that an article without the right keywords is like a boat without a boatman.
The process of choosing the right keyword for a blog or article is called Keyword Research. Before you know the importance of Keyword, you need to know how Google rank a blog or article. And how to bring a blog or article to the front page of Google.
Just think, what step does a blog or article have to take to get to the top of Google?
A blog or article begins with keywords for both the reader and the writer. An author first starts writing a blog or article by choosing a keyword. On the other hand, a reader finds a blog or article with keywords.
In a word, both the writer and the reader start with Keyword.
Keyword Research is significant for choosing the right keyword. The main resource of a blog or website is the visitor. Keyword Research plays an essential role in bringing visitors to your site or blog. If you fail to choose the right keywords, you will fail in your blogging career.
Keyword Research Tool
Applications that perform keyword research are called keyword research tools. There are many keyword research tools online. However, most of them are paid applications. This means that you have to spend a certain amount of money to use these applications.
There are also some free applications. Using these, you can choose the right keywords for your article.
We’ve discussed some keyword research tools today based on user numbers and popularity.
Here are some popular Keyword Research Tools –
1. Google AdWords: Keyword Planner (Free)
2. Google Trends (Free)
3. Soovle (Free)
4. KeywordTool.io (Free+Paid)
5. Ahrefs Keywords Explorer (Paid)
6. SEMrush (Paid)
7. Moz Keyword Explorer (Paid)
8. Keywords Everywhere (Paid)
Google AdWords: Keyword Planner
Google’s product means you can assume that they made the product with everyone in mind. Google makes their products suitable for everyone to use. Google is the only one that offers the most benefits. You will get the maximum benefits for free.
While it is not the best Keyword Research Tool on the market, it is the most popular Keyword Research Tool.
Keyword Planner is the best keyword research tool for you if you are a new blogger or new SEO student. Here you can easily choose the right keyword for your blog or article.
Google Keyword Planner helps you know a keyword’s Average Monthly Searches, Competition, Ad Impression Share, and Top of Page bid High/Low. Here you can select the country and language of your choice.
Almost all keyword research tools on the market give you information about a keyword’s past month or year. But with Google Trends, you can know the information about a specific country. You can find out the subject which has been searched the most in a country by Google Trends.
In other words, if you want to know information about a particular country’s keyword or the Trending Topics of a country, you have to use Google Trends.
Suppose you want to know the most searched topic in America or the current trending topics in America. You can easily find these things by Google Trends.
Soovle is another great keyword research tool. This allows you to get keyword information for many search engines at once. Such as – Google, Bing, Yahoo, Wikipedia, Answers, Amazon.
It’s great to do Keyword Research in so many search engines with just one tool. Soovle also suggests keywords for YouTube.
In a word, you can use Soovle if you want to get keyword information for many search engines at once.
Like Soovle, by KeywordTool.io, you can do Keyword Research for many search engines simultaneously. With this tool, you can do keyword research in Bengali. Currently, no other tool in the market has this feature.
The problem is that there are two versions of the tool. One is the free version, and the other is the paid version. In the free version, you will find little information about keywords. But if you buy the paid version, you will get the Search Volume option and many more benefits.
Ahrefs Keywords Explorer
Ahrefs Keywords Explorer is a fully paid keyword research tool. This tool is best for you if you do not have a money problem. This is a top-rated keyword research tool for general bloggers and affiliate marketing bloggers.
Here you can choose the right keywords. Also, this tool will give you an idea of how good bloggers work.
SEMrush is another popular paid keyword research tool. By SEMrush, you can see Competitors’ backlinks, and you can edit your site like Ahrefs Keywords Explorer. You can use SEMrush if you do not have budget problems.
Moz Keyword Explorer
Moz Keyword Explorer is a much more popular tool. This is a paid tool like Ahrefs Keywords Explorer & SEMrush. That means you have to pay to use it.
With this tool, you can see the ranking of competitors’ articles. It can be used as an extension in the Google Chrome browser.
One of the great benefits of Moz Keyword Explorer is that you can do 10 searches per month for free.
Keywords Everywhere is a browser extension. It is famous as an extension of Google Chrome. It can also be used as an add-on in Mozilla Firefox. This will help you to know the Monthly Search Volume and CPC of any keyword.
The advantage of this tool is that you do not have to install any application separately. In Google search results, you will get all the information on your desired keyword.
Another unique feature of Keywords Everywhere is that you will get a useful feature called “People Also Search For,” along with Google search results. This feature helps you to know about different keywords that are compatible with your keyword.
Today we discussed keywords, its types, importance, and some popular keyword research tools.
In the next article, we will discuss how you can find keywords very easily without any investment. Stay with us & stay safe.